Event

Unlocking China: Media and Marketing Trends in Asia’s Biggest Market

04.09.2018 | 07:30 PM

Unlocking China: Media and Marketing Trends in Asia’s Biggest Market

China may be one of the biggest markets in the world – but it is also one of the hardest to unlock.
Join us for a Meet Up that will deep-dive into current media and marketing trends in the often untapped Chinese market.

Date and Time:
Tue, September 4, 2018, 7:30 PM – 10:00 PM

Location:
Urban Place – Coworking Space
9 Ahad Ha’Am Street
Tel Aviv-Yafo, Tel Aviv District
Israel

Ticket:
Free

Speakers
speakers

Agenda
agenda

Organizers:
IsCham & Innonation

Review:
China may be one of the biggest markets in the world – but it is also one of the hardest to unlock.
On Innonation and IsCham first Meetup in Israel, we deep-dived into current media and marketing trends in the often untapped Chinese market.

The event kicked of with a fascinating lecture by Raz Gal-Or, the Founder of YChina, who shared with the audience insights from of his media company with over 30 million followers in China.

The event continued with a panel discussion on the challenges businesses face when approaching the Chinese market, strategies for optimizing cross-border success, and lessons learned by those who have already cracked the market.
Featuring: Tslil Kleiman, Vice General Manager of IsCham, Lior Varona, CEO & Founder of SilkRoad Group, Shlomo Freund, Founder of AppInChina, Noa Yang, Market Intelligence Consultant at SimilarWeb.

The panelists shared their personal perspectives from recent years working in/within China, as well as digital marketing tools and best practices. The discussion touched subjects such as the differences between marketing to China and marketing to the West, and the evolution of marketing and media in China, lessons learnt from failed attempts to make it in the Chinese market, and more.

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04Sep
2018

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