FROOTS, a coined word derived from “fruit” and “root”, provides artworks of world‘s leading artists and designers with a service platform to access the market.
The name FROOTS is inspired by an English poem “Bloom where God has planted you. Never forget to spread your fragrance even in sad days. Bloom to fill your life with joy and deliver happiness everywhere. ”
FROOTS convey the concept of enrooting the profound soil of art and culture, by seeking the source of artistic creation and spreading the ideas and unique charms of artworks; while healthily growing in life to explore the relationship between art and everyday life, propel the development of art in commercial sectors and identify new possibilities to contribute to the society with art.
Leveraging its branding and marketing experience enrooted in the local markets, FROOTS offers marketing services and PR publicity and that appeal to consumer groups with independent aesthetic understandings to expand market access for artworks.
The artworks covered by the service scope of FROOTS currently include artistic jewelry,space decoration artworks, authorized artwork derivatives,and a wide variety of other artworks. Over 30 artists and designers including David Gerstein, an award-winning, reputable Israeli artist and public art professional; Amitai Kav, a jewelry designer who customizes accessories exclusively for international politicians and celebrities, and Vered Kaminski, a contemporary master designer have chosen FROOTS as their sole agency in Mainland China.
Innovative Skills Seminar: Enhance Your Organization with Israeli Knowhow November 7, 2018 | INNONATION Powerhouse, Beijing, China 61 E 3rd Ring Rd Middle, Chaoyang, Beijing 北京市朝阳区东三环中路61号 创新国度动力空间 Event Purpose: Enhance Your Organization skills with Israeli Knowhow Join us for a day of workshops introdu...Read More View all
Dear Members and Friends， IsCham, in cooperation with the French Chamber and the European Chamber and SwissCham,is delighted to invite you to our yearly joint Interchamber BBQ Networking event at Park Square on 10 October. There will be an All you can Eat and Drink BBQ Buffet, including barbecued meat and vegetables, fresh salads, desserts...Read More View all