On September 6, 2023，ViaMeshi Association, the strategic partner of IsCham in Israel, together with FICC, co-organized this Expert Talk Seminar featured experts from Digate, CEO Mr. Shlomi Mahfuoda and Alibaba Tmall, Ms. Kristina Hui in Israel.
2023年9月6日，中以商会在以色列的合作伙伴中以丝绸之路协会和以色列商会联合会在以色列共同主办了本场专家研讨会，邀请到了Digate 公司的首席执行官Shlomi Mahfuoda 先生以及阿里巴巴天猫的 Kristina Hui 女士。
The event included participants from Israeli companies, who joined to learn about the newest trends in E-commerce platforms in China.
The experts shared tips and insights, on how to build effective strategies for online marketing and sales in China.
It was fascinating to learn of the changing consumer groups in China, such as the "Silver Surfers" – senior generation who became a major digital player, as well as the more healthy and conscious consumption trends by Chinese consumers, who research well before making their online purchases.
If you missed the seminar, you can watch the full record here: