On September 9th, co-hosted with FICC and ViaMeshi the "TMALL exposure Webinar", featuring two IsCham members- TMALL & Up2China.
Aline Guo-Hafele, International Business Manager (beauty and self-care) at TMALL shared with us insightful information about the unicity of TMALL for overseas brands and the way it helps them to build their brand in the Chinese market.
Shlomi Mahfouda, CEO & Founder of Up2China, walked us through the process of opening an e-store on TMALL for Israeli companies and the characterizes of the Chinese consumers.
To watch the full event at Youtube:
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