As the international Feed-to-Meat platform for mainland China, VIV China 2016 which is organized by VNU Exhibitions Asia took place during September 6-8 at New China International Exhibition Center (NCIEC) in Beijing. There was an Israeli pavilion at the event and some of IsCham’s members had presented at the exhibitions. The Israeli Ambassador, the Agriculture Attaché Mr. Eitan Neubauer, and the Commercial Attaché Mr. Ophir Gore attended the opening ceremony.