Event

2018 Israeli Beauty Event

29.07.2018 | 11:00

The Israeli Beauty Event was held in Solana Lifestyle Shopping Park in Beijing, China, on July 29th. The Israel Trade Mission in China and the Israel Export Institute (IEI) attended the event with 12 top Israeli cosmetics companies. Israeli cosmetics are famous worldwide for their unsurpassed quality, industry innovation and healing power. The event exposed Israeli cosmetics technology, unique products and beauty culture to Chinese consumers.

以色列美容节在京举办,地中海护肤“黑科技”引人注目

7月29日,由以色列驻华商务处与以色列出口贸易协会组织的“2018以色列美容节”在北京朝阳区蓝色港湾购物中心中央广场盛装开幕。来自以色列的12家美容护肤品牌参与此次活动,展示了来自地中海的最新护肤科技和美容产品,为中国消费者传递以色列纯天然与黑科技相结合的美容护肤理念。以色列参展公司包括Ahava、Silk’n,Chiristina、Dr. Dabour、Emilia、H&B、Laline、MilenSea、Moraz、Secret of Youth、Synoia以及Vioramed。品牌在现场展示的美容产品涵盖了面部、身体、头发、婴幼儿护理产品,以及彩妆、护肤和创新美容仪器设备等丰富类别。

以色列美容界为仲夏的蓝色港湾带来了源自于地中海的自然之风,活动现场人潮如织。消费者们对于来自地中海的护肤新概念表现出了浓厚兴趣,在多家展台前了解产品详情,体验护理效果。以色列护肤品将取自地中海的纯净自然精华与源自创新之都的实验室专利科技相结合,从头发、身体护理到面部精准抗衰老,温和却十分有效的SPA级别护肤体验让消费者们纷纷“种草”,留下深刻印象。

随着夜幕降临,美容节在红毯和灯光的映衬下,摇身一变瞬间点亮晚间活动的热情。来自以色列驻华商务处以及中国以色列商会邀请的众多嘉宾和多位知名媒体人一边享受美食美酒,一边交流对于以色列美妆产品的使用心得。舞台上,以色列驻华使馆商务参赞Chaim Martin率先发言,他对参与活动的各位嘉宾表示欢迎,并指出,以色列品牌可以为消费者们提供创新和高品质的皮肤护理与美容设备。中国作为一个重要的市场,未来将会有更多以色列品牌进驻中国商场和专柜,使更多中国消费者体验到以色列的护肤科技和理念。

随后,主持人介绍了12个以色列公司的品牌起源、产品特点、原料和蕴含科技。蘑菇街内容主编王媛也上台分享了自己在以色列的美妆之旅,剖析了以色列美妆的特色和优势,并谈到了自己使用以色列美妆产品的感受。现场还设置了抽奖环节,高端美容仪器、以色列之旅等大奖逐轮揭晓幸运得主,引燃活动现场的阵阵热潮。

位于以色列的死海是世界上海拔最低的地方,死海富含独特的矿物质、盐和黑泥,其治疗品质举世闻名。美容节当天,死海系列的护肤品吸引了观众的目光。一位对以色列护肤品“种草”已久的观众表示:“看到包装就很舒服,在炎热的夏天就想用一些清爽的产品。”

除了来自海洋的馈赠,以色列还是多种天然植物和草药的王国,它们分布在西侧地中海和东侧沙漠之间,具有突出的护肤疗效和治愈力量。现场的多家护肤和洗浴用品都为根据不同的植物治疗属性而划分的产品系列,吸引了不少女性观众聚集体验。

此外,以高科技著称的“创新之都”以色列更拥有领先的科技水平和浓厚的创新创业氛围,护肤领域的“黑科技”数不胜数。以色列的美容和洗浴用品公司纷纷借助高额研发投入、先进的生产方法、现代化的实验室、严格的质量控制,生产出皮肤护理、保健及美容产品。活动当天,来自以色列的脱毛仪和射频美容仪等高端设备展示了护肤保健与高科技的结合。高品质的美容仪器成为中国消费者的新选择,而消费逐步升级的中国市场也成为以色列美容品牌开启了广阔的市场大门。

29Jul
2018

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