FROOTS

About FROOTS

FROOTS, a coined word derived from “fruit” and “root”, provides artworks of world‘s leading artists and designers with a service platform to access the market.

The name FROOTS is inspired by an English poem “Bloom where God has planted you. Never forget to spread your fragrance even in sad days. Bloom to fill your life with joy and deliver happiness everywhere. ”

FROOTS convey the concept of enrooting the profound soil of art and culture, by seeking the source of artistic creation and spreading the ideas and unique charms of artworks; while healthily growing in life to explore the relationship between art and everyday life, propel the development of art in commercial sectors and identify new possibilities to contribute to the society with art.

Leveraging its branding and marketing experience enrooted in the local markets, FROOTS offers marketing services and PR publicity and that appeal to consumer groups with independent aesthetic understandings to expand market access for artworks.

The artworks covered by the service scope of FROOTS currently include artistic jewelry,space decoration artworks, authorized artwork derivatives,and a wide variety of other artworks. Over 30 artists and designers including David Gerstein, an award-winning, reputable Israeli artist and public art professional; Amitai Kav, a jewelry designer who customizes accessories exclusively for international politicians and celebrities, and Vered Kaminski, a contemporary master designer have chosen FROOTS as their sole agency in Mainland China.

Website:www.froots.cn

Contact:Florance   18602192023

Events

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IsCham Israel Opening Ceremony

Following a decade of fruitful activity in Beijing and Shanghai, IsCham has arrived to Israel! We invite you to join us to celebrate the establishment of our office in Tel Aviv, we will welcome Israeli and Chinese business executives, government officials, and key participants in the Sino-Israeli business ecosystem. Featuring aspecial fo...

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IsCham Israel Opening Ceremony

Following a decade of fruitful activity in Beijing and Shanghai, IsCham has arrived to Israel! We invite you to join us to celebrate the establishment of our office in Tel Aviv, we will welcome Israeli and Chinese business executives, government officials, and key participants in the Sino-Israeli business ecosystem. Featuring aspecial fo ...

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Happy Passover

中国以色列商会在这里祝我们所有的赞助商和会员朋友们逾越节快乐! Happy Passover! ...

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Dive into China | April 16th, Tel Aviv

Time:April 16th, 5pm-7pm Location: INNONATION POWERHOUSE Theme: How to do Business in China (What we learn from Asia\'s biggest market?) speakers: IsCham Chairman: Yuval Ben Sade Bonnard Lawson Partner: Zach Lichtblau Infinity Partner: Ariel Popel ...

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Event Review | Dive into China

What are the main mistakes foreign companies do in China? How do they learn from those mistakes? These questions and more were answered by 3 Israeli experts for China in a seminar held jointly by @Innonation Powerhouse and @IsCham Israel. Attendees got a chance to learn from those who dived deeply into the Chinese market on how to do business i...

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Photo Gallery

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Hanukkah 2018 11
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Hanukkah 2018 10
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Hanukkah 2018 2
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Hanukkah 2018 1
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IsCham first exclusive Sponsor Business Club Event, Jan 4th
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Audience
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Sarah Qin
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Hongchuan Liu
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Arie Schreier
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Yoni Eyal
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Meirav and Yair
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Mr. Ofer Peleg
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Mr. Moshe Levi
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Meirav and Moshe
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Mr. Ophir
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial event
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Mickey's Memorial Album
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IBCC
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Hanukkah's first Candle Lighting
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Hanukkah's first Candle Lighting
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Hanukkah's first Candle Lighting
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Speical performance
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Israeli wine
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Israeli food
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Special performance at the bazaar
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Introduction by IsCham's Chairman Mickey Mushinsky
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Greeting from Ambassador Mr. Matan Vilnai
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IsCham Team
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Shanghai Branch Launching Event
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Shanghai Branch Launching Event
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IsCham Chairman Mr. Yuval Ben-Sadeh
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Amikam Levy-Consul General of Israel in Shanghai
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10-Year Visa Launch Event
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10-Year Visa Launch Event
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10-Year Visa Launch Event
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10-Year Visa Launch Event
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Rosh Hashanah 2016 Jewish New Year
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Rosh Hashanah 2016 Jewish New Year
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Rosh Hashanah 2016 Jewish New Year
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Rosh Hashanah 2016 Jewish New Year
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Rosh Hashanah 2016 Jewish New Year
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VIV China 2016
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VIV China 2016
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Delegation of IDC students visit IsCham
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Delegation of IDC students visit IsCham
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Delegation of IDC students visit IsCham
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Celebration of the Financial Protocol’s 20th anniversary
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Celebration of the Financial Protocol’s 20th anniversary
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Celebration of the Financial Protocol’s 20th anniversary
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Celebration of the Financial Protocol’s 20th anniversary
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Celebration of the Financial Protocol’s 20th anniversary
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