On September 6, 2023，ViaMeshi Association, the strategic partner of IsCham in Israel, together with FICC, co-organized this Expert Talk Seminar featured experts from Digate, CEO Mr. Shlomi Mahfuoda and Alibaba Tmall, Ms. Kristina Hui in Israel.
2023年9月6日，中以商会在以色列的合作伙伴中以丝绸之路协会和以色列商会联合会在以色列共同主办了本场专家研讨会，邀请到了Digate 公司的首席执行官Shlomi Mahfuoda 先生以及阿里巴巴天猫的 Kristina Hui 女士。
The event included participants from Israeli companies, who joined to learn about the newest trends in E-commerce platforms in China.
此次研讨会还吸引了以色列公司的代表前来参加，以期了解中国电子商务平台的最新发展趋势。
The experts shared tips and insights, on how to build effective strategies for online marketing and sales in China.
研讨会上，就如何在中国建立有效的在线营销和销售策略，专家分享了相关的建议和见解。
It was fascinating to learn of the changing consumer groups in China, such as the "Silver Surfers" – senior generation who became a major digital player, as well as the more healthy and conscious consumption trends by Chinese consumers, who research well before making their online purchases.
中国消费群体的变化引起人们注意，比如 "银发族"--老年一代成为数字消费的主力军，中国消费者在网购前会进行充分的调查，其消费习惯朝着更加健康和谨慎的趋势发展。
If you missed the seminar, you can watch the full record here:
https://shorturl.at/zTV19
如果您错过了本次研讨会，可通过以下链接观看完整回放：
https://shorturl.at/zTV19