As part of IsCham’s exponential growth, our new Tel Aviv office co-organized together with Meda Conferences, the annual event for Business with China, “The 7th Summit for Business with China in Israel,” which took place on Thursday 31st and brought together hundreds of Israeli companies CEOs and experts in a variety of fields and many highly respected guests from both China and Israel.
Israel’s Minister of Science, Technology and Space – Mr. Ofir Akunis addressed a welcome speech, and this was followed by Mr. Zhang Xingfu – Economic and Commercial Counsellor, Embassy of the People’s Republic of China. IsCham GM Ariel Briskin and Israel Executive Manager Tslil Kleiman led the following panels. Mr. Eyal Shimoni – IsCham Vice Chairman and Bank Leumi China Chief Representative joined one of the panels.
Highlights Keynote Speech
- (Above) Nathan Luo, International advisor at JNDZ
- (Below) Holo Zheng, GM at Techcode Israel
Speed Presentation & Networking Workshop
- (Right) Zeela Tepper, Director of Sales & Marketing for Business Travel, Vered Hasharon
- (Upper Left) Batia Epstein-Buchnick, CEO at Q-Lingua Translation Service Ltd
- (Down Left) Mikhal Heffer, Founder & CEO, Lichi Translations
Panel Discussion: “Hello From the Other Side”
- Moderator
Tslil Kleiman, Executive Manager at IsCham Israel
Panel Discussion: How to Market to 1.4 Billion Chinese?
- Moderator
Ariel Margalith, Founder & CEO, ARMA MEDIA
- Guests
Shlomi Mahfouda, CEO at Up2China
Roy Graff, Managing Director – EMEA, Dragon Trail Interactive
Lior Varona, CEO and Founder, SilkRoad Group
Panel Discussion: Cracking the Chinese Challenge
- Moderator
Ariel Briskin, General Manager of IsCham
- Guests
Mati Gill, Head of Government Affairs, Corporate & International Market, TEVA
Eyal Shimoni, Chief Representative, Bank Leumi China
Panel Insights
Despite the the significant progress in the relationship between the two countries, we still see big challenges for Israeli companies developing in China, as there is not enough understanding and sincere willingness to cooperate with Israeli companies.
Ariel Margalith, Founder and CEO of Arma Media
During the panel discussion on Media and Marketing in China, Ariel Margalith, Founder and CEO of Arma Media, shared with the audience the variety of social platforms, apart from WeChat, such as Douyin and Xiaohongshu. These platforms are very cost-effective and by using them, Israeli companies could reach more Chinese consumers.
Tslil Kleiman , IsCham Israel Executive Manager
A different perspective was introduced in the “Women Talk China” panel, where Tslil Kleiman, IsCham Israel Executive Manager mentioned that according to a survey conducted by IsCham, the two main difficulties when working with China are the innumerable cultural differences and building valid, long-term connections based on trust in China.
Click “Read More” to read the post at Economic and Commercial Counsellor’s Office of the Embassy of China in Israel.
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