*中国以色列总经理Dr. Iris Kastoriano
以色列作为创新和科技的热点国家，其科技优势一直与中国的市场需求完美结合。近日，我会总经理Dr. Iris Kastoriano接受福布斯的《多国商会领袖齐聚拱墅高峰对话》访问，其中提到以色列商会在支持以色列企业在华发展中所发挥的作用，以色列公司在华面临的机遇、挑战和她给出的建议等等。
As a hot country for innovation and technology, Israel's technological strengths have always been perfectly aligned with China's market needs. Recently, Dr. Iris Kastoriano, the General Manager at IsCham was interviewed by Forbes China in the "Gongchen Yinshu Looks at the Future" live series, where she metioned the role of IsCham in supporting Israeli companies in China, the opportunities & challenges that Israeli companies are facing and gave her advices on how to tackle those.
Please tell us about the current status of Israeli Chamber of Commerce in China？
IsCham has been operating successfully in China since 2008 for the benefit of business corporation between China and Israel. We are working closely with the Israeli embassy in Beijing, the Israeli Ministry of Economy and its economic consuls in China and our web of local and strategic partners in China and Israel. Our plan for the next few months is to bring to China more Israeli startups companies that are in need for investment, partnership or scale up their market,together with Chinese partners. We are also in the process of organizing Israeli tech companies’ delegations to explore possibilities. Since February, the Israeli Chamber of Commerce, with the assistance of ViaMeshi, its strategic partner in Israel, are supporting and welcoming Chinese delegations arriving to Israel to explore technologies and incubators. As there is a strong determination from both sides，strong corporation is more likely to happen.
What is your opinion on the current business environment in China? What difficulties or challenges have your member companies faced in Chinese market？
This is an odd period we are facing. The pandemic struck the world, not only China, and many processes that were accelerated due to the pandemic. I have to say not all are bad from my perspective. A very clear example is the replacement of foreign employees with local employees; many foreign companies lost their foreign managers and replace them with local Chinese employees. In most cases at the mid-level management. This trend is very positive for the long run. Foreign companies are given more responsibilities to local employees and communication and methods are getting more and more effective. Local employees as well as foreign managers have learned how to overcome the gaps and the culture differences and for sure, this is a very positive change for China. So, we see many positive trends and changes after the pandemic that would contribute to the economy’s recovery and acceleration.
For those growing enterprises in Israel who want to enter the Chinese market, what suggestions and support measures do you have？
First, we help and support the company to understand and to evaluate if they are able to be fully invested in the Chinese market，and if they will put the effort and resources to develop their product in the Chinese market as a long-term commitment. Secondly, but not less important, we help the company to understand if there is an interest in their product in the Chinese market; every company that wants to enter the Chinese market should be ready to face a strong competition from major Chinese companies operating in the market.