IsCham was launched during the Olympic Games in August 2008, by the Israeli President, his Excellency Mr. Shimon Peres. IsCham is a non-profit, non-governmental organization. IsCham was established to represent and assist the Sino-Israeli business community in developing commercial relations between China, Israel, and the Jewish world. IsCham strives to promote bilateral business exchanges in both countries, to serve Israeli and Chinese companies, and individuals – whether they are already conducting business in China, Israel or wish to take their first steps in these important markets.